Burst Live

Privacy Policy

Zoan is a pion­eer of vir­tu­al and sup­ple­men­ted real­ity. It has cre­ated Burst Live ‑web site. In this pri­vacy notice, we describe how we pro­cess per­son­al data on Burst Live ‑web site. You shall be provided more inform­a­tion on:

  • What kind of data we process?
  • For what pur­poses we use the data? 
  • How are cook­ies used on the web site?
  • How long do we retain the data?
  • What oppor­tun­it­ies you have to effect?
  • Where is the data trans­ferred or dis­closed to?
  • How is the data protected?
  • Can amend­ments be made to this pri­vacy notice?
  • Who can you contact? 

What kind of data we process?
Typ­ic­ally we pro­cess the fol­low­ing data:

  • Per­son­al data you provided, such as e‑mail address, age and place of res­id­ence. If you wish to receive a news­let­ter on the events of Burst Live, you must provide your email address. Provid­ing oth­er data is com­pletely voluntary.
  • Data iden­ti­fied on the use of our ser­vices, such as data on how you use our ser­vices (e.g. the dur­a­tion and time of vis­it) and which areas of the web site you vis­it, as well as tech­nic­al data about your main device, such as IP address, browser type, ver­sion and lan­guage, type of the main device, oper­at­or, screen res­ol­u­tion, type of the oper­at­ing sys­tem and Java sup­port for the browser and data on the cook­ies set on your device. We may com­bine this data with the above-men­tioned data you provided if you access our web site through a newsletter.
  • Data related to avatar, such as the name of the avatar and a ran­dom iden­ti­fi­er used to per­form inter­ac­tions (such as “dance”, “wink”, “shout”). This data is not com­bined with the above data, and the data asso­ci­ated with the avatar can­not be used to per­son­ally identi­fy you.

For what pur­poses we use the data?
We use the data for the fol­low­ing purposes:

  • Imple­ment­a­tion of the ser­vices: We use the data related to the avatar in order to imple­ment the ser­vice you requested.
  • Mar­ket­ing and news­let­ters: We pro­cess the data you provided to send you dir­ect mar­ket­ing mes­sages through elec­tron­ic chan­nels. Pro­cessing is based on con­sent. You may with­draw your con­sent at any time.
  • Product devel­op­ment and stat­ist­ics: We want to know how our ser­vices are used and what user groups sub­scribe to and open the news­let­ters. The data we col­lect allows us to ana­lyze the use of our ser­vices, devel­op our ser­vices and busi­ness, and strive to organ­ize events that are likely to be of the interest to the user groups. This pro­cessing is based on our legit­im­ate interest. Tak­ing into account the nature of the data, the trans­par­ency of our policies, and the oppor­tun­it­ies you are giv­en to effect, we con­sider that the pro­cessing is not in con­flict with your fun­da­ment­al rights or freedoms.

How are cook­ies used on the web site?
We may col­lect data on the use of our ser­vices through cook­ies and oth­er sim­il­ar tech­no­lo­gies. A cook­ie is a small file that is stored on your main device. It includes an anonym­ous, numer­ic iden­ti­fi­er that allows us to identi­fy and count the vari­ous browsers vis­it­ing on our web site. When you use the web­site again, the web site uses this cook­ie to identi­fy your browser. The data on the avatar is stored in the browser­’s loc­al data stor­age cor­res­pond­ing to the cookie.

We use cook­ies to improve our ser­vices and busi­ness and to ana­lyze the use of the web site. In addi­tion, we use cook­ies to track wheth­er the mar­ket­ing mes­sages we send have been opened and wheth­er meas­ures have been taken in rela­tion to them. The set­ting of the cook­ies is based on the user­’s con­sent giv­en in the browser set­tings. You may revoke your con­sent by chan­ging the set­ting of your browser. 

We use Google Ana­lyt­ics in our ser­vices to meas­ure the use of our web­site. The data stored in cook­ies used by Google’s tools (e.g. IP addresses) is for­war­ded to Google’s serv­ers around the world. Because of that, such data may be pro­cessed on serv­ers loc­ated out­side the user­’s coun­try of res­id­ence. The received data is used by Google to eval­u­ate how the user browses the con­tent on the web sites and to com­pose sum­mary reports on the use of the web site. In addi­tion, Google con­ducts sur­veys of the ser­vices provided in con­nec­tion with the web sites and provides stat­ist­ics on the use of the Inter­net. Google may also cus­tom­ize the con­tent of the adverts it dis­plays to users based on the pre­vi­ous brows­ing his­tory. Google may also trans­fer data to third parties if required to do so by legis­la­tion, or in cases where such third party pro­cesses the data on Google’s behalf. Google will not asso­ci­ate the user­’s IP address with any oth­er data stored by Google. 

How long do we retain the data?
We retain the data in accord­ance with the fol­low­ing reten­tion periods:

  • Data you provided: We retain the data as long as you wish to receive the news­let­ters. If you unsub­scribe from the news­let­ter list or your email address does not receive mes­sages, we shall delete the data. We may com­prise anonym­ous reports from demo­graph­ic data.
  • Data iden­ti­fied on the use of the ser­vices: The data of Google Ana­lyt­ics shall be retained for 24 months.

You may also influ­ence the reten­tion peri­od of your data by using the oppor­tun­it­ies to effect described below, such as request­ing the dele­tion of your data or clear­ing cookies.

What oppor­tun­it­ies you have to effect?
There are sev­er­al ways you may influ­ence the col­lec­tion and pro­cessing of data:

  • Veri­fic­a­tion, cor­rec­tion and del­et­on of the data: You have the right to veri­fy the per­son­al data stored about you. At your request, we will cor­rect, sup­ple­ment or delete inac­cur­ate, incom­plete or out­dated per­son­al data for the pur­pose of processing.
  • Data trans­fer: You may wish to have your per­son­al data, which we auto­mat­ic­ally pro­cess based on your con­sent, trans­ferred by con­tact­ing us at the address provided at the end of this pri­vacy notice.
  • Right to object and restrict: You may object the pro­cessing based on legit­im­ate interest. For example, in such situ­ation, the pro­cessing is restric­ted for the time when the grounds for the objec­tion of pro­cessing are assessed.
  • With­draw­al of con­sent: You may with­draw your con­sent at any time by con­tact­ing the address provided at the end of this pri­vacy notice. You may can­cel the news­let­ter by click­ing the link at the end of the message.
  • Right to appeal: You may file a com­plaint with the author­ity if you con­sider that your per­son­al data has been pro­cessed against data pro­tec­tion legis­la­tion (https://tietosuoja.fi/en/home)

Exer­cising the above rights requires that we are able to identi­fy you per­son­ally. If we are not able to identi­fy you, you may primar­ily influ­ence the pro­cessing in the fol­low­ing ways:

  • Dele­tion of cook­ies and his­tory and brows­ing data: Clear­ing your brows­ing his­tory in your browser set­tings, delet­ing cook­ies, and by clear­ing your browser­’s loc­al data stor­age you will change the unique iden­ti­fi­er and the pro­file asso­ci­ated with the pre­vi­ous iden­ti­fi­er will reset. After this, the web site will no longer recog­nize you as a return­ing user and you will need to re-cre­ate your avatar.
  • Block­ing cook­ies: You may block cook­ies in your browser set­tings. The block­ing of cook­ies does not affect the func­tion­al­ity of our services.
  • Block­ing Google Ana­lyt­ics: You may pre­vent the use of the web site data in Google Ana­lyt­ics by installing the Google Ana­lyt­ics Block­er add-on here. This add-on pre­vents Google Ana­lyt­ics JavaS­cript (ga.js, analytics.js, and dc.js) run­ning on web sites from shar­ing the web site traffic data to Google Analytics.

Where is the data trans­ferred or dis­closed to?
The Burst Live ‑web site hosts events with vari­ous cooper­a­tion part­ners. We may report to our cooper­a­tion part­ners, inter alia, on the num­ber and dur­a­tion of par­ti­cip­a­tion in the event, the num­ber of news­let­ters sent and opened related to the event and the num­ber of avatars cre­ated for the event. In this con­text, we will not dis­close to the cooper­a­tion part­ners data from which you could be per­son­ally identified.

We do not dis­close your per­son­al data to third parties in oth­er than the fol­low­ing excep­tion­al cases: 

  • Author­it­ies: We may dis­close your per­son­al data in the man­ner required by the com­pet­ent author­it­ies and applic­able legis­la­tion in force from time to time.
  • Con­sent: We may dis­close your data to third parties if you have giv­en your con­sent to that.
  • Mer­gers and acquis­i­tions: If we sell, merge or oth­er­wise organ­ize our busi­ness, your per­son­al data may be dis­closed to the buy­ers and their advisor.

We use sub­con­tract­ors to pro­cess the data in which case we guar­an­tee through con­trac­tu­al arrange­ments that the data will be pro­cessed in accord­ance with legis­la­tion in force from time to time. Some of our part­ners (such as Google and Mailchimp) are loc­ated out­side the EU or the EEA. If we trans­fer the data out­side the EU or the EEA, we will ensure the adequate level of pro­tec­tion of per­son­al data, inter alia, by agree­ing on mat­ters related to the con­fid­en­ti­al­ity and pro­cessing of per­son­al data as required by legis­la­tion, e.g. by using mod­el con­tract clauses approved by the European Com­mis­sion or Pri­vacy Shield mech­an­ism. These part­ners may only pro­cess your data on our behalf as data processors.

How is the data protected?
We use appro­pri­ate tech­nic­al and organ­iz­a­tion­al secur­ity meas­ures to pro­tect per­son­al data against unau­thor­ized pro­cessing. Such means include, inter alia, the use of fire­walls and encryp­tion tech­no­lo­gies, appro­pri­ate access con­trol, restric­ted access rights, guid­ance of the per­son­nel involved in the pro­cessing of per­son­al data and care­ful selec­tion of subcontractors.

Can amend­ments be made to this pri­vacy notice?
We are con­stantly devel­op­ing our ser­vices and we may amend this pri­vacy notice. The amend­ments may also be based on changes in legis­la­tion. We recom­mend that you reg­u­larly famil­i­ar­ize your­self with the con­tent of this pri­vacy notice.

This pri­vacy notice was pub­lished on 29 April 2020.

Who pro­cess my data?
We are Zoan, offi­cially Zoan Oy, a lim­ited liab­il­ity com­pany registered in the Repub­lic of Fin­land. Our regis­tra­tion num­ber at the cor­por­a­tion registry is 2352411–4 and the registered address Bulevardi 1 A, FI-00100 Hel­sinki, Finland.

Who can you contact?
In case you would like to con­tact us con­cern­ing data pro­tec­tion feel free to do so using con­tacts lis­ted here at our pri­vacy portal front page. We sug­gest con­tact­ing our pri­vacy team first to ensure that the request is pro­cessed in a timely manner.